Summary

The global market for Natto was estimated to be worth US$ 1945 million in 2024 and is forecast to a readjusted size of US$ 2809 million by 2031 with a CAGR of 7.2% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Natto cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
Natto is a soybean product made from soybean by fermentation of Bacillus natto (Bacillus subtilis). It is sticky, smells bad, and tastes slightly sweet. It not only retains the nutritional value of soybean, but also is rich in vitamin K2 and improves the digestion and absorption rate of protein. , More importantly, the fermentation process produces a variety of physiologically active substances, which have the health-care effect of dissolving fibrin in the body and regulating other physiological functions.
Global Natto key players include Takano, AZUMA, Mizkan Hoya Natto and Kikusui Food, etc. Global top five manufacturers hold a share about 50%.

The largest market is Asia Pacific, has a share about 70%, followed by Europe and North America, with around 10% and 20% market share respectively.
In terms of product, Soy Natto is the largest segment, with a share about 85%. And in terms of application, the largest application is Commercial, has a share over 60%, followed by Household.
Natto is rich in nattokinase, vitamin K2, and various probiotics, offering potential health benefits such as supporting cardiovascular health, enhancing immunity, and improving gut function. This has attracted significant attention from the functional food and nutritional supplement sectors. Manufacturers are also developing diversified product forms such as natto capsules, freeze-dried powders, and beverages to meet various consumer preferences and usage scenarios.
This report aims to provide a comprehensive presentation of the global market for Natto, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Natto by region & country, by Type, and by Application.

The Natto market size, estimations, and forecasts are provided in terms of sales volume (MT) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Natto.

Market Segmentation
By Company
Takano
AZUMA
Mizkan
Kikusui Food
Hoya Natto
Okuno Shokuhin
YAMADA
Daruma Foods
Doutong Food
Donan Hiratsuka Foods
Shounadou
Osato
Yanjing Nadou
Marumiya
Tengu Natto
Takenoshita Foods
Segment by Type
Soy Natto
Black Bean Natto
Segment by Application
Commercial
Household
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Natto manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Natto in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Natto in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

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Table of Contents

1 Market Overview
1.1 Natto Product Introduction
1.2 Global Natto Market Size Forecast
1.2.1 Global Natto Sales Value (2020-2031)
1.2.2 Global Natto Sales Volume (2020-2031)
1.2.3 Global Natto Sales Price (2020-2031)
1.3 Natto Market Trends & Drivers
1.3.1 Natto Industry Trends
1.3.2 Natto Market Drivers & Opportunity
1.3.3 Natto Market Challenges
1.3.4 Natto Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Natto Players Revenue Ranking (2024)
2.2 Global Natto Revenue by Company (2020-2025)
2.3 Global Natto Players Sales Volume Ranking (2024)
2.4 Global Natto Sales Volume by Company Players (2020-2025)
2.5 Global Natto Average Price by Company (2020-2025)
2.6 Key Manufacturers Natto Manufacturing Base and Headquarters
2.7 Key Manufacturers Natto Product Offered
2.8 Key Manufacturers Time to Begin Mass Production of Natto
2.9 Natto Market Competitive Analysis
2.9.1 Natto Market Concentration Rate (2020-2025)
2.9.2 Global 5 and 10 Largest Manufacturers by Natto Revenue in 2024
2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Natto as of 2024)
2.10 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Soy Natto
3.1.2 Black Bean Natto
3.2 Global Natto Sales Value by Type
3.2.1 Global Natto Sales Value by Type (2020 VS 2024 VS 2031)
3.2.2 Global Natto Sales Value, by Type (2020-2031)
3.2.3 Global Natto Sales Value, by Type (%) (2020-2031)
3.3 Global Natto Sales Volume by Type
3.3.1 Global Natto Sales Volume by Type (2020 VS 2024 VS 2031)
3.3.2 Global Natto Sales Volume, by Type (2020-2031)
3.3.3 Global Natto Sales Volume, by Type (%) (2020-2031)
3.4 Global Natto Average Price by Type (2020-2031)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Commercial
4.1.2 Household
4.2 Global Natto Sales Value by Application
4.2.1 Global Natto Sales Value by Application (2020 VS 2024 VS 2031)
4.2.2 Global Natto Sales Value, by Application (2020-2031)
4.2.3 Global Natto Sales Value, by Application (%) (2020-2031)
4.3 Global Natto Sales Volume by Application
4.3.1 Global Natto Sales Volume by Application (2020 VS 2024 VS 2031)
4.3.2 Global Natto Sales Volume, by Application (2020-2031)
4.3.3 Global Natto Sales Volume, by Application (%) (2020-2031)
4.4 Global Natto Average Price by Application (2020-2031)
5 Segmentation by Region
5.1 Global Natto Sales Value by Region
5.1.1 Global Natto Sales Value by Region: 2020 VS 2024 VS 2031
5.1.2 Global Natto Sales Value by Region (2020-2025)
5.1.3 Global Natto Sales Value by Region (2026-2031)
5.1.4 Global Natto Sales Value by Region (%), (2020-2031)
5.2 Global Natto Sales Volume by Region
5.2.1 Global Natto Sales Volume by Region: 2020 VS 2024 VS 2031
5.2.2 Global Natto Sales Volume by Region (2020-2025)
5.2.3 Global Natto Sales Volume by Region (2026-2031)
5.2.4 Global Natto Sales Volume by Region (%), (2020-2031)
5.3 Global Natto Average Price by Region (2020-2031)
5.4 North America
5.4.1 North America Natto Sales Value, 2020-2031
5.4.2 North America Natto Sales Value by Country (%), 2024 VS 2031
5.5 Europe
5.5.1 Europe Natto Sales Value, 2020-2031
5.5.2 Europe Natto Sales Value by Country (%), 2024 VS 2031
5.6 Asia Pacific
5.6.1 Asia Pacific Natto Sales Value, 2020-2031
5.6.2 Asia Pacific Natto Sales Value by Region (%), 2024 VS 2031
5.7 South America
5.7.1 South America Natto Sales Value, 2020-2031
5.7.2 South America Natto Sales Value by Country (%), 2024 VS 2031
5.8 Middle East & Africa
5.8.1 Middle East & Africa Natto Sales Value, 2020-2031
5.8.2 Middle East & Africa Natto Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Natto Sales Value Growth Trends, 2020 VS 2024 VS 2031
6.2 Key Countries/Regions Natto Sales Value and Sales Volume
6.2.1 Key Countries/Regions Natto Sales Value, 2020-2031
6.2.2 Key Countries/Regions Natto Sales Volume, 2020-2031
6.3 United States
6.3.1 United States Natto Sales Value, 2020-2031
6.3.2 United States Natto Sales Value by Type (%), 2024 VS 2031
6.3.3 United States Natto Sales Value by Application, 2024 VS 2031
6.4 Europe
6.4.1 Europe Natto Sales Value, 2020-2031
6.4.2 Europe Natto Sales Value by Type (%), 2024 VS 2031
6.4.3 Europe Natto Sales Value by Application, 2024 VS 2031
6.5 China
6.5.1 China Natto Sales Value, 2020-2031
6.5.2 China Natto Sales Value by Type (%), 2024 VS 2031
6.5.3 China Natto Sales Value by Application, 2024 VS 2031
6.6 Japan
6.6.1 Japan Natto Sales Value, 2020-2031
6.6.2 Japan Natto Sales Value by Type (%), 2024 VS 2031
6.6.3 Japan Natto Sales Value by Application, 2024 VS 2031
6.7 South Korea
6.7.1 South Korea Natto Sales Value, 2020-2031
6.7.2 South Korea Natto Sales Value by Type (%), 2024 VS 2031
6.7.3 South Korea Natto Sales Value by Application, 2024 VS 2031
6.8 Southeast Asia
6.8.1 Southeast Asia Natto Sales Value, 2020-2031
6.8.2 Southeast Asia Natto Sales Value by Type (%), 2024 VS 2031
6.8.3 Southeast Asia Natto Sales Value by Application, 2024 VS 2031
6.9 India
6.9.1 India Natto Sales Value, 2020-2031
6.9.2 India Natto Sales Value by Type (%), 2024 VS 2031
6.9.3 India Natto Sales Value by Application, 2024 VS 2031
7 Company Profiles
7.1 Takano
7.1.1 Takano Company Information
7.1.2 Takano Introduction and Business Overview
7.1.3 Takano Natto Sales, Revenue, Price and Gross Margin (2020-2025)
7.1.4 Takano Natto Product Offerings
7.1.5 Takano Recent Development
7.2 AZUMA
7.2.1 AZUMA Company Information
7.2.2 AZUMA Introduction and Business Overview
7.2.3 AZUMA Natto Sales, Revenue, Price and Gross Margin (2020-2025)
7.2.4 AZUMA Natto Product Offerings
7.2.5 AZUMA Recent Development
7.3 Mizkan
7.3.1 Mizkan Company Information
7.3.2 Mizkan Introduction and Business Overview
7.3.3 Mizkan Natto Sales, Revenue, Price and Gross Margin (2020-2025)
7.3.4 Mizkan Natto Product Offerings
7.3.5 Mizkan Recent Development
7.4 Kikusui Food
7.4.1 Kikusui Food Company Information
7.4.2 Kikusui Food Introduction and Business Overview
7.4.3 Kikusui Food Natto Sales, Revenue, Price and Gross Margin (2020-2025)
7.4.4 Kikusui Food Natto Product Offerings
7.4.5 Kikusui Food Recent Development
7.5 Hoya Natto
7.5.1 Hoya Natto Company Information
7.5.2 Hoya Natto Introduction and Business Overview
7.5.3 Hoya Natto Natto Sales, Revenue, Price and Gross Margin (2020-2025)
7.5.4 Hoya Natto Natto Product Offerings
7.5.5 Hoya Natto Recent Development
7.6 Okuno Shokuhin
7.6.1 Okuno Shokuhin Company Information
7.6.2 Okuno Shokuhin Introduction and Business Overview
7.6.3 Okuno Shokuhin Natto Sales, Revenue, Price and Gross Margin (2020-2025)
7.6.4 Okuno Shokuhin Natto Product Offerings
7.6.5 Okuno Shokuhin Recent Development
7.7 YAMADA
7.7.1 YAMADA Company Information
7.7.2 YAMADA Introduction and Business Overview
7.7.3 YAMADA Natto Sales, Revenue, Price and Gross Margin (2020-2025)
7.7.4 YAMADA Natto Product Offerings
7.7.5 YAMADA Recent Development
7.8 Daruma Foods
7.8.1 Daruma Foods Company Information
7.8.2 Daruma Foods Introduction and Business Overview
7.8.3 Daruma Foods Natto Sales, Revenue, Price and Gross Margin (2020-2025)
7.8.4 Daruma Foods Natto Product Offerings
7.8.5 Daruma Foods Recent Development
7.9 Doutong Food
7.9.1 Doutong Food Company Information
7.9.2 Doutong Food Introduction and Business Overview
7.9.3 Doutong Food Natto Sales, Revenue, Price and Gross Margin (2020-2025)
7.9.4 Doutong Food Natto Product Offerings
7.9.5 Doutong Food Recent Development
7.10 Donan Hiratsuka Foods
7.10.1 Donan Hiratsuka Foods Company Information
7.10.2 Donan Hiratsuka Foods Introduction and Business Overview
7.10.3 Donan Hiratsuka Foods Natto Sales, Revenue, Price and Gross Margin (2020-2025)
7.10.4 Donan Hiratsuka Foods Natto Product Offerings
7.10.5 Donan Hiratsuka Foods Recent Development
7.11 Shounadou
7.11.1 Shounadou Company Information
7.11.2 Shounadou Introduction and Business Overview
7.11.3 Shounadou Natto Sales, Revenue, Price and Gross Margin (2020-2025)
7.11.4 Shounadou Natto Product Offerings
7.11.5 Shounadou Recent Development
7.12 Osato
7.12.1 Osato Company Information
7.12.2 Osato Introduction and Business Overview
7.12.3 Osato Natto Sales, Revenue, Price and Gross Margin (2020-2025)
7.12.4 Osato Natto Product Offerings
7.12.5 Osato Recent Development
7.13 Yanjing Nadou
7.13.1 Yanjing Nadou Company Information
7.13.2 Yanjing Nadou Introduction and Business Overview
7.13.3 Yanjing Nadou Natto Sales, Revenue, Price and Gross Margin (2020-2025)
7.13.4 Yanjing Nadou Natto Product Offerings
7.13.5 Yanjing Nadou Recent Development
7.14 Marumiya
7.14.1 Marumiya Company Information
7.14.2 Marumiya Introduction and Business Overview
7.14.3 Marumiya Natto Sales, Revenue, Price and Gross Margin (2020-2025)
7.14.4 Marumiya Natto Product Offerings
7.14.5 Marumiya Recent Development
7.15 Tengu Natto
7.15.1 Tengu Natto Company Information
7.15.2 Tengu Natto Introduction and Business Overview
7.15.3 Tengu Natto Natto Sales, Revenue, Price and Gross Margin (2020-2025)
7.15.4 Tengu Natto Natto Product Offerings
7.15.5 Tengu Natto Recent Development
7.16 Takenoshita Foods
7.16.1 Takenoshita Foods Company Information
7.16.2 Takenoshita Foods Introduction and Business Overview
7.16.3 Takenoshita Foods Natto Sales, Revenue, Price and Gross Margin (2020-2025)
7.16.4 Takenoshita Foods Natto Product Offerings
7.16.5 Takenoshita Foods Recent Development
8 Industry Chain Analysis
8.1 Natto Industrial Chain
8.2 Natto Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Natto Sales Model
8.5.2 Sales Channel
8.5.3 Natto Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer