Summary

The global market for Consumer Floriculture was estimated to be worth US$ 54210 million in 2024 and is forecast to a readjusted size of US$ 67830 million by 2031 with a CAGR of 3.3% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Consumer Floriculture cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
Consumer floriculture refers to the segment of the floriculture industry that focuses on the cultivation, distribution, and sale of ornamental plants and flowers intended for end consumers. This includes products such as cut flowers, potted plants, bedding and garden plants, and floral arrangements typically purchased for home decoration, personal use, gifts, or events.
Key Market Characteristics:
Both tech- and labor-intensive: High-tech inputs like greenhouses and propagation systems coexist with manual labor.
High cold-chain dependence: Freshness is critical, requiring temperature-controlled logistics.
Short product life cycle: Most flowers are sold within 7–10 days of harvest.
Seasonally and culturally driven: Demand varies significantly by holidays, weddings, and cultural traditions.
High value, but price volatility: Branding and packaging create margin potential, but prices fluctuate due to weather and supply chain sensitivity.
Industry Volatility:
Climate disruptions affect supply: Frost, drought, or heatwaves can reduce yields or shift flowering schedules.
Air logistics constraints: Pandemic restrictions or holiday bottlenecks often disrupt international shipping.
Policy and tariff uncertainty: Rising protectionism or stricter quarantine rules raise risks in global operations.
Rapidly changing preferences: Shifts in color or variety trends can result in unsold inventory if not anticipated.
Market Drivers：
Urbanization and lifestyle aesthetics: Flowers are now daily-use soft décor, not just for events.
E-commerce and cold-chain enabling direct sales: Farm-to-consumer models increase efficiency and margins.
Recovery of weddings and events: Post-COVID, demand for floral decoration is bouncing back.
Rise of female and young consumers: Women and millennials are key segments seeking beauty and self-care.
Policy support and rural development: Governments increasingly promote floriculture as part of agribusiness and export strategy.
This report aims to provide a comprehensive presentation of the global market for Consumer Floriculture, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Consumer Floriculture by region & country, by Type, and by Application.
The Consumer Floriculture market size, estimations, and forecasts are provided in terms of sales volume (M Pcs) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Consumer Floriculture.
Market Segmentation
By Company
Dümmen Orange
Syngenta Flowers
Finlays
Beekenkamp
Karuturi
Oserian
Selecta One
Washington Bulb
Arcangeli Giovanni & Figlio
Carzan Flowers
Rosebud
Kariki
Multiflora
Karen Roses
Harvest Flower
Queens Group
Ball Horticultural
Segment by Type
Cut Flowers
Bedding Plants
Potted Plants
Others
Segment by Application
Personal Use
Gift
Conference & Activities
Others
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Consumer Floriculture manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Consumer Floriculture in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Consumer Floriculture in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

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Table of Contents

1 Market Overview
1.1 Consumer Floriculture Product Introduction
1.2 Global Consumer Floriculture Market Size Forecast
1.2.1 Global Consumer Floriculture Sales Value (2020-2031)
1.2.2 Global Consumer Floriculture Sales Volume (2020-2031)
1.2.3 Global Consumer Floriculture Sales Price (2020-2031)
1.3 Consumer Floriculture Market Trends & Drivers
1.3.1 Consumer Floriculture Industry Trends
1.3.2 Consumer Floriculture Market Drivers & Opportunity
1.3.3 Consumer Floriculture Market Challenges
1.3.4 Consumer Floriculture Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Consumer Floriculture Players Revenue Ranking (2024)
2.2 Global Consumer Floriculture Revenue by Company (2020-2025)
2.3 Global Consumer Floriculture Players Sales Volume Ranking (2024)
2.4 Global Consumer Floriculture Sales Volume by Company Players (2020-2025)
2.5 Global Consumer Floriculture Average Price by Company (2020-2025)
2.6 Key Manufacturers Consumer Floriculture Manufacturing Base and Headquarters
2.7 Key Manufacturers Consumer Floriculture Product Offered
2.8 Key Manufacturers Time to Begin Mass Production of Consumer Floriculture
2.9 Consumer Floriculture Market Competitive Analysis
2.9.1 Consumer Floriculture Market Concentration Rate (2020-2025)
2.9.2 Global 5 and 10 Largest Manufacturers by Consumer Floriculture Revenue in 2024
2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Consumer Floriculture as of 2024)
2.10 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Cut Flowers
3.1.2 Bedding Plants
3.1.3 Potted Plants
3.1.4 Others
3.2 Global Consumer Floriculture Sales Value by Type
3.2.1 Global Consumer Floriculture Sales Value by Type (2020 VS 2024 VS 2031)
3.2.2 Global Consumer Floriculture Sales Value, by Type (2020-2031)
3.2.3 Global Consumer Floriculture Sales Value, by Type (%) (2020-2031)
3.3 Global Consumer Floriculture Sales Volume by Type
3.3.1 Global Consumer Floriculture Sales Volume by Type (2020 VS 2024 VS 2031)
3.3.2 Global Consumer Floriculture Sales Volume, by Type (2020-2031)
3.3.3 Global Consumer Floriculture Sales Volume, by Type (%) (2020-2031)
3.4 Global Consumer Floriculture Average Price by Type (2020-2031)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Personal Use
4.1.2 Gift
4.1.3 Conference & Activities
4.1.4 Others
4.2 Global Consumer Floriculture Sales Value by Application
4.2.1 Global Consumer Floriculture Sales Value by Application (2020 VS 2024 VS 2031)
4.2.2 Global Consumer Floriculture Sales Value, by Application (2020-2031)
4.2.3 Global Consumer Floriculture Sales Value, by Application (%) (2020-2031)
4.3 Global Consumer Floriculture Sales Volume by Application
4.3.1 Global Consumer Floriculture Sales Volume by Application (2020 VS 2024 VS 2031)
4.3.2 Global Consumer Floriculture Sales Volume, by Application (2020-2031)
4.3.3 Global Consumer Floriculture Sales Volume, by Application (%) (2020-2031)
4.4 Global Consumer Floriculture Average Price by Application (2020-2031)
5 Segmentation by Region
5.1 Global Consumer Floriculture Sales Value by Region
5.1.1 Global Consumer Floriculture Sales Value by Region: 2020 VS 2024 VS 2031
5.1.2 Global Consumer Floriculture Sales Value by Region (2020-2025)
5.1.3 Global Consumer Floriculture Sales Value by Region (2026-2031)
5.1.4 Global Consumer Floriculture Sales Value by Region (%), (2020-2031)
5.2 Global Consumer Floriculture Sales Volume by Region
5.2.1 Global Consumer Floriculture Sales Volume by Region: 2020 VS 2024 VS 2031
5.2.2 Global Consumer Floriculture Sales Volume by Region (2020-2025)
5.2.3 Global Consumer Floriculture Sales Volume by Region (2026-2031)
5.2.4 Global Consumer Floriculture Sales Volume by Region (%), (2020-2031)
5.3 Global Consumer Floriculture Average Price by Region (2020-2031)
5.4 North America
5.4.1 North America Consumer Floriculture Sales Value, 2020-2031
5.4.2 North America Consumer Floriculture Sales Value by Country (%), 2024 VS 2031
5.5 Europe
5.5.1 Europe Consumer Floriculture Sales Value, 2020-2031
5.5.2 Europe Consumer Floriculture Sales Value by Country (%), 2024 VS 2031
5.6 Asia Pacific
5.6.1 Asia Pacific Consumer Floriculture Sales Value, 2020-2031
5.6.2 Asia Pacific Consumer Floriculture Sales Value by Region (%), 2024 VS 2031
5.7 South America
5.7.1 South America Consumer Floriculture Sales Value, 2020-2031
5.7.2 South America Consumer Floriculture Sales Value by Country (%), 2024 VS 2031
5.8 Middle East & Africa
5.8.1 Middle East & Africa Consumer Floriculture Sales Value, 2020-2031
5.8.2 Middle East & Africa Consumer Floriculture Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Consumer Floriculture Sales Value Growth Trends, 2020 VS 2024 VS 2031
6.2 Key Countries/Regions Consumer Floriculture Sales Value and Sales Volume
6.2.1 Key Countries/Regions Consumer Floriculture Sales Value, 2020-2031
6.2.2 Key Countries/Regions Consumer Floriculture Sales Volume, 2020-2031
6.3 United States
6.3.1 United States Consumer Floriculture Sales Value, 2020-2031
6.3.2 United States Consumer Floriculture Sales Value by Type (%), 2024 VS 2031
6.3.3 United States Consumer Floriculture Sales Value by Application, 2024 VS 2031
6.4 Europe
6.4.1 Europe Consumer Floriculture Sales Value, 2020-2031
6.4.2 Europe Consumer Floriculture Sales Value by Type (%), 2024 VS 2031
6.4.3 Europe Consumer Floriculture Sales Value by Application, 2024 VS 2031
6.5 China
6.5.1 China Consumer Floriculture Sales Value, 2020-2031
6.5.2 China Consumer Floriculture Sales Value by Type (%), 2024 VS 2031
6.5.3 China Consumer Floriculture Sales Value by Application, 2024 VS 2031
6.6 Japan
6.6.1 Japan Consumer Floriculture Sales Value, 2020-2031
6.6.2 Japan Consumer Floriculture Sales Value by Type (%), 2024 VS 2031
6.6.3 Japan Consumer Floriculture Sales Value by Application, 2024 VS 2031
6.7 South Korea
6.7.1 South Korea Consumer Floriculture Sales Value, 2020-2031
6.7.2 South Korea Consumer Floriculture Sales Value by Type (%), 2024 VS 2031
6.7.3 South Korea Consumer Floriculture Sales Value by Application, 2024 VS 2031
6.8 Southeast Asia
6.8.1 Southeast Asia Consumer Floriculture Sales Value, 2020-2031
6.8.2 Southeast Asia Consumer Floriculture Sales Value by Type (%), 2024 VS 2031
6.8.3 Southeast Asia Consumer Floriculture Sales Value by Application, 2024 VS 2031
6.9 India
6.9.1 India Consumer Floriculture Sales Value, 2020-2031
6.9.2 India Consumer Floriculture Sales Value by Type (%), 2024 VS 2031
6.9.3 India Consumer Floriculture Sales Value by Application, 2024 VS 2031
7 Company Profiles
7.1 Dümmen Orange
7.1.1 Dümmen Orange Company Information
7.1.2 Dümmen Orange Introduction and Business Overview
7.1.3 Dümmen Orange Consumer Floriculture Sales, Revenue, Price and Gross Margin (2020-2025)
7.1.4 Dümmen Orange Consumer Floriculture Product Offerings
7.1.5 Dümmen Orange Recent Development
7.2 Syngenta Flowers
7.2.1 Syngenta Flowers Company Information
7.2.2 Syngenta Flowers Introduction and Business Overview
7.2.3 Syngenta Flowers Consumer Floriculture Sales, Revenue, Price and Gross Margin (2020-2025)
7.2.4 Syngenta Flowers Consumer Floriculture Product Offerings
7.2.5 Syngenta Flowers Recent Development
7.3 Finlays
7.3.1 Finlays Company Information
7.3.2 Finlays Introduction and Business Overview
7.3.3 Finlays Consumer Floriculture Sales, Revenue, Price and Gross Margin (2020-2025)
7.3.4 Finlays Consumer Floriculture Product Offerings
7.3.5 Finlays Recent Development
7.4 Beekenkamp
7.4.1 Beekenkamp Company Information
7.4.2 Beekenkamp Introduction and Business Overview
7.4.3 Beekenkamp Consumer Floriculture Sales, Revenue, Price and Gross Margin (2020-2025)
7.4.4 Beekenkamp Consumer Floriculture Product Offerings
7.4.5 Beekenkamp Recent Development
7.5 Karuturi
7.5.1 Karuturi Company Information
7.5.2 Karuturi Introduction and Business Overview
7.5.3 Karuturi Consumer Floriculture Sales, Revenue, Price and Gross Margin (2020-2025)
7.5.4 Karuturi Consumer Floriculture Product Offerings
7.5.5 Karuturi Recent Development
7.6 Oserian
7.6.1 Oserian Company Information
7.6.2 Oserian Introduction and Business Overview
7.6.3 Oserian Consumer Floriculture Sales, Revenue, Price and Gross Margin (2020-2025)
7.6.4 Oserian Consumer Floriculture Product Offerings
7.6.5 Oserian Recent Development
7.7 Selecta One
7.7.1 Selecta One Company Information
7.7.2 Selecta One Introduction and Business Overview
7.7.3 Selecta One Consumer Floriculture Sales, Revenue, Price and Gross Margin (2020-2025)
7.7.4 Selecta One Consumer Floriculture Product Offerings
7.7.5 Selecta One Recent Development
7.8 Washington Bulb
7.8.1 Washington Bulb Company Information
7.8.2 Washington Bulb Introduction and Business Overview
7.8.3 Washington Bulb Consumer Floriculture Sales, Revenue, Price and Gross Margin (2020-2025)
7.8.4 Washington Bulb Consumer Floriculture Product Offerings
7.8.5 Washington Bulb Recent Development
7.9 Arcangeli Giovanni & Figlio
7.9.1 Arcangeli Giovanni & Figlio Company Information
7.9.2 Arcangeli Giovanni & Figlio Introduction and Business Overview
7.9.3 Arcangeli Giovanni & Figlio Consumer Floriculture Sales, Revenue, Price and Gross Margin (2020-2025)
7.9.4 Arcangeli Giovanni & Figlio Consumer Floriculture Product Offerings
7.9.5 Arcangeli Giovanni & Figlio Recent Development
7.10 Carzan Flowers
7.10.1 Carzan Flowers Company Information
7.10.2 Carzan Flowers Introduction and Business Overview
7.10.3 Carzan Flowers Consumer Floriculture Sales, Revenue, Price and Gross Margin (2020-2025)
7.10.4 Carzan Flowers Consumer Floriculture Product Offerings
7.10.5 Carzan Flowers Recent Development
7.11 Rosebud
7.11.1 Rosebud Company Information
7.11.2 Rosebud Introduction and Business Overview
7.11.3 Rosebud Consumer Floriculture Sales, Revenue, Price and Gross Margin (2020-2025)
7.11.4 Rosebud Consumer Floriculture Product Offerings
7.11.5 Rosebud Recent Development
7.12 Kariki
7.12.1 Kariki Company Information
7.12.2 Kariki Introduction and Business Overview
7.12.3 Kariki Consumer Floriculture Sales, Revenue, Price and Gross Margin (2020-2025)
7.12.4 Kariki Consumer Floriculture Product Offerings
7.12.5 Kariki Recent Development
7.13 Multiflora
7.13.1 Multiflora Company Information
7.13.2 Multiflora Introduction and Business Overview
7.13.3 Multiflora Consumer Floriculture Sales, Revenue, Price and Gross Margin (2020-2025)
7.13.4 Multiflora Consumer Floriculture Product Offerings
7.13.5 Multiflora Recent Development
7.14 Karen Roses
7.14.1 Karen Roses Company Information
7.14.2 Karen Roses Introduction and Business Overview
7.14.3 Karen Roses Consumer Floriculture Sales, Revenue, Price and Gross Margin (2020-2025)
7.14.4 Karen Roses Consumer Floriculture Product Offerings
7.14.5 Karen Roses Recent Development
7.15 Harvest Flower
7.15.1 Harvest Flower Company Information
7.15.2 Harvest Flower Introduction and Business Overview
7.15.3 Harvest Flower Consumer Floriculture Sales, Revenue, Price and Gross Margin (2020-2025)
7.15.4 Harvest Flower Consumer Floriculture Product Offerings
7.15.5 Harvest Flower Recent Development
7.16 Queens Group
7.16.1 Queens Group Company Information
7.16.2 Queens Group Introduction and Business Overview
7.16.3 Queens Group Consumer Floriculture Sales, Revenue, Price and Gross Margin (2020-2025)
7.16.4 Queens Group Consumer Floriculture Product Offerings
7.16.5 Queens Group Recent Development
7.17 Ball Horticultural
7.17.1 Ball Horticultural Company Information
7.17.2 Ball Horticultural Introduction and Business Overview
7.17.3 Ball Horticultural Consumer Floriculture Sales, Revenue, Price and Gross Margin (2020-2025)
7.17.4 Ball Horticultural Consumer Floriculture Product Offerings
7.17.5 Ball Horticultural Recent Development
8 Industry Chain Analysis
8.1 Consumer Floriculture Industrial Chain
8.2 Consumer Floriculture Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Consumer Floriculture Sales Model
8.5.2 Sales Channel
8.5.3 Consumer Floriculture Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer